Effective Date: April 10, 2026
Live Downtown Grand Rapids, together with its affiliates, owners, managers, agents, and service providers (“Live Downtown Grand Rapids,” “we,” “us,” or “our”), respects your privacy and is committed to handling personal information responsibly. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information collected through our website, online forms, leasing inquiries, resident communications, and related services.
1. Scope
This Privacy Policy applies to information collected through our website and related digital communications. It does not govern third-party websites, platforms, applications, resident portals, payment processors, or services that may be linked to or integrated with our website and are operated by others.
2. Information We Collect
We may collect personal information that you voluntarily provide to us, including your name, email address, phone number, mailing address, unit or property interest, move-in date, communication preferences, and any other information you submit through contact forms, guest cards, appointment requests, leasing inquiries, applications, maintenance requests, or other communications.
We may also collect information automatically when you use our website, including internet or network activity information such as IP address, browser type, device type, operating system, referring pages, pages viewed, dates and times of access, and general website usage data collected through cookies, analytics tools, or similar technologies.
If you make payments or submit application-related information through a third-party platform, we may receive limited information about the transaction or submission, but payment card, banking, screening, and similar sensitive information may be collected and processed directly by the applicable third-party provider pursuant to that provider’s privacy practices.
3. How We Use Information
We may use personal information for legitimate business and operational purposes, including to:
respond to inquiries and requests;
communicate regarding apartment availability, tours, leasing, applications, residency, maintenance, account matters, and customer service;
evaluate and process leasing interest or applications;
send marketing or promotional communications where permitted by law;
operate, maintain, troubleshoot, and improve our website, services, and user experience;
monitor security, prevent fraud, misuse, or unauthorized activity;
comply with contractual, legal, regulatory, and recordkeeping obligations; and
establish, exercise, or defend legal claims and protect our rights, property, personnel, residents, and communities.
4. Disclosure of Information
We do not sell personal information. We may disclose personal information to our affiliates and to third parties that perform services on our behalf or support our operations, including property management software providers, leasing and CRM providers, communication vendors, website hosts, analytics providers, payment processors, screening providers, maintenance coordination vendors, professional advisors, insurers, auditors, and legal counsel.
We may also disclose personal information:
when required or permitted by law;
to respond to subpoenas, court orders, governmental requests, or other legal process;
to investigate, prevent, or address fraud, security, or technical issues;
to enforce our rights, policies, agreements, or lease-related obligations; or
in connection with an actual or proposed merger, acquisition, financing, restructuring, sale, or transfer of assets or operations.
SMS consent and phone numbers provided for SMS communications are not shared with third parties for their own marketing purposes.
5. Cookies and Analytics
We may use cookies, pixels, session replay tools, analytics technologies, and similar tools to help operate the website, understand usage patterns, improve functionality, measure performance, and support marketing efforts. These technologies may collect technical and usage information over time.
You may adjust your browser settings to limit or disable cookies; however, doing so may affect the functionality or availability of certain website features.
6. Text Messages and Email Communications
If you provide contact information to us, you consent to receiving communications from us relating to your inquiry, application, tenancy, account, maintenance, appointments, tours, or other property-related matters, as permitted by law. Where legally required, we will obtain appropriate consent before sending marketing text messages.
You may opt out of promotional emails by using the unsubscribe mechanism included in the message. You may opt out of marketing text messages by replying STOP. Opting out of marketing communications does not prevent us from sending non-marketing or transactional messages related to your inquiry, application, tenancy, account, maintenance, safety, or other operational matters.
Consent to receive text messages is not a condition of renting, applying for housing, or receiving services from us.
7. Third-Party Services and Links
Our website may contain links to third-party websites or may integrate with third-party services, including scheduling tools, application platforms, payment systems, maps, analytics tools, or communication platforms. We do not control and are not responsible for the privacy, security, content, or practices of such third parties. Your use of third-party services is governed by their terms and privacy policies.
8. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction. However, no website, system, transmission, or storage method is completely secure. Accordingly, we cannot and do not guarantee absolute security.
9. Data Retention
We retain personal information for as long as reasonably necessary for business, operational, legal, regulatory, accounting, dispute-resolution, and record-retention purposes, or as otherwise required or permitted by law. Retention periods may vary depending on the nature of the information and the purpose for which it was collected.
10. Children’s Privacy
Our website is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13 through the website.
11. Your Choices
Subject to applicable law, you may contact us to request that we update your contact information, answer questions regarding our privacy practices, or process requests to limit certain communications. We reserve the right to verify requests and to deny or limit requests as permitted by law.
12. Changes to This Privacy Policy
We reserve the right to revise this Privacy Policy at any time. Any changes will become effective when posted to this page unless otherwise stated. Your continued use of the website after changes are posted constitutes acceptance of the revised Privacy Policy to the fullest extent permitted by law.
13. Contact Information
Live Downtown Grand Rapids
101 S. Division Ave
Grand Rapids, MI 49503
livedowntowngrandrapids.com
Questions regarding this Privacy Policy may be submitted through the contact information or contact form made available on our website.
